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Adopt-a-Pet.com Responds to Misleading Claims Made by For-Profit Pet Website

Posted by Dana on December 18th, 2015

North America’s Largest Non-Profit Pet Search Engine Affirms Its Position as Second Most Trafficked Pet Search Site in the U.S.

Los Angeles, CA (December 11, 2015) – Adopt-a-Pet.com, responding to erroneous claims that it had been surpassed as the number two pet search website in the U.S., is releasing information to “set the record straight” according to Adopt-a-Pet.com President and Co-Founder, David Meyer.

 

“Just as we have been for many years, we remain the number two pet search website as measured by a variety of industry standard metrics” said Meyer.  ”September and October 2015 reports from comScore place Adopt-a-Pet.com as number two in site visits,” states Meyer.

 

This response from Adopt-a-Pet.com follows a media push from a for-profit pet website claiming to now hold the number two position. Meyer is speaking out to challenge the metrics and ethics used by the site in question, pointing out that month-over-month visitor performance, time on site, pages per visit and bounce rate are far more indicative of site rankings than a limited period of increased, low quality visits.

 

“The average time visitors spend on Adopt-a-Pet.com, the number of pet searches they run, the number of pets they see and inquire about at animal shelters, and – most importantly – the number of pets animal shelters and rescues say we help adopt out far eclipse the nearest trailing pet search websites. These are the measures that truly count for a pet search website, as they are a reflection of user engagement and the meaningful impact our non-profit has in helping good people connect with great pets.”

 

Adopt-a-Pet.com works closely with over 16,000 animal welfare organizations across the United States and Canada and features upwards of 225,000 adoptable pets at any given time.  According to Google Analytics:

  • The site had 3.6M+ site visitors in October 2015 and 3.5M+ in September 2015.
  • Engaged users spend an average of almost 8 minutes on site, per session.
  • Individual pet profile pages are viewed 12.6M times per month.

 

Adopt-a-Pet.com is directly responsible for many pets finding loving homes. The charitable organization rates far beyond its nearest trailing pet search website as reported by comScore, Compete.com and

Similarweb.com not only in site traffic, but in length of stay and number of people who see the site and don’t immediately leave.

 

Says Meyer, “The claims of new pet search websites in business to attract advertisers can be confusing – especially when the claims are based upon a short-term boost in what appears to be bogus users who immediately leave the site upon landing.”

 

About Adopt-a-Pet.com

Adopt-a-Pet.com is North America’s largest non-profit pet adoption website helping over 16,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters. Adopt-a-Pet.com also provides valuable information on the human/companion animal relationship to help keep pets healthy and successfully living in their loving homes.