gift-tagWhen we are each out and about looking for meaningful gifts or just choosing between brands at the grocery store, it is quite natural for the sensitive individual to opt for a brand that supports a cause over one that does not. This is typically indicated by a colored ribbon of some sort on the packaging.

While I am all for companies taking part in bigger-picture issues, I am aware that these efforts are also in the service of boosting product sales- which is certainly fair. That said, I wonder how many of us read the small print or really know what the donation is in fact going towards.

The good news is that we have choices when it comes to what our dollars support. I strongly believe that we each ‘vote with our dollar.’ So I much prefer to vote for things in keeping with my ethics if possible. But that is not always an easy task as it involves staying informed and asking questions that we may not even know to ask…

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Pia Pia blogs regularly for The Daily Wag on MarthaStewart.com. She is a psychologist, animal welfare advocate, an expert on the human-animal bond – and she is Adopt-a-Pet.com’s spokesperson.