Abbie Moore
Executive Director,

Abbie MooreGrowing up in Chicago, Illinois, and then Orange County, California, Abbie Moore always felt emotionally connected to animals, even becoming a vegetarian at the tender age of 8.  Now, as the Executive Director of, Abbie revels in the opportunity to bring joy to animals and the people who adopt them.

After spending the first several years of her career working in the entertainment industry (where, among other things, she worked alongside Sharon Osborne on the production of the documentary film chronicling the heavy metal rock festival Ozzfest), Abbie seized the opportunity of a labor strike-related lull in employment to change courses and pursue her true passion.  She moved into the world of animal welfare, first working in administration at Pooch Heaven, a large animal rescue organization in Los Angeles.  It was there that Abbie realized she could combine her marketing skills with her inside understanding of the animal welfare world to help homeless pets across the country.

In 2004, Abbie was hired by, and in her current capacity has led many new initiatives, including "Twitter a Critter" a celebrity-oriented social networking campaign designed to spread the word about adoptable pets.  She has also spearheaded the non-profit organization's extensive work with professional athletes who have a passion for helping stray pets.

Abbie lives in Los Angeles with her husband, four-year-old daughter, and their two rescued pets: Norm, a mixed-breed dog, and Sebastian, her adorable feline.