Boston, MA — August 5, 2016 — Booster, LLC, the social fundraising site that makes it easy to raise awareness and money for the people, animals, and causes we care about, today announced the launch of B-Cause: Pets – a national initiative to raise awareness about animals in need, and to expand support for thousands of U.S. animal shelters and rescue organizations dedicated to helping them.
A key element of the initiative is a campaign to raise support and money for Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.
Booster’s B-Cause: Pets is based on a four-fold mission:
- To celebrate America’s love of pets
- To champion inspiring individuals and nonprofits running t-shirt fundraisers to benefit pets.
- To encourage animal lovers to support pet fundraisers, and to launch campaigns of their own.
- To showcase Adopt-a-Pet.com and raise money for pet adoptions.
“With an estimated 79.7 million U.S. households with a pet (65 percent of all homes), there’s no question: Americans love pets,“ said Andrew Moss, President of Booster, LLC (www.booster.com). “From goldfish to Great Danes, and from horses to boa constrictors – animals give us joy, unconditional love and companionship. It’s no wonder that more than 63 percent of pet-owners consider their pets to be family members.”
Commenting on the announcement of B-Cause: Pets, Booster’s Andrew Moss said: “Since the launch of Booster.com three years ago–thousands of t-shirt fundraisers have been hosted on our site, helping spread the word about pets in need and raising much needed money for animal shelters, refuges, and rescue organizations. “To celebrate America’s love of animals: August is pets’ month on Booster.com – time to share the love and to encourage more Americans to actively support animal campaigns, or even launch fundraisers of their own.”
America’s Pet Overpopulation Problem
Despite widespread ownership and passion for pets, America’s animals are in crisis. Overpopulation, abuse, and abandonment are rampant, with approximately 7.6 million companion animals entering animal shelters nationwide every year. While 2.7 million of those animals are adopted each year, an equal number of them are euthanized (1.2 million dogs and 1.4 million cats).
Faced with the reality of homeless pets in crisis, more and more individual Americans, groups, and nonprofits are dedicating time, effort and money to protecting and saving forgotten and unwanted animals. According to the Humane Society of the United States: “If just one of every five Americans wanting to add a cat or dog to their family in the next year adopted from a shelter or rescue, not one single healthy, treatable cat or dog would lose his or her life in a shelter!”
Adopt-a-Pet.com – B-Cause: Pets Spotlight Organization
To call attention and encourage citizens to actively do something about the pet problem, Booster’s B-Cause: Pets will spotlight and support a standout animal welfare organization: Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.
Adopt-a-Pet.com is a charity on a mission to help good people connect with great pets from more than 16,500 animal shelters and rescue organizations across the US and Canada. Since 2000, they’ve helped homeless animals of all species be discovered via their online adoptable pet search engine and, to date, have helped hundreds of thousands of family pets find the loving homes they deserve.
Adopt-a-Pet.com is participating in B-Cause: Pets initiative by designing and selling a custom t-shirt displaying a fun and catchy slogan (“MY PET THINKS I’M PERFECT”) through its own “B-Cause: Pets Spotlight – Adopt-a-Pet.com” Booster t-shirt fundraiser online at https://www.booster.com/adopt-a-pet.
Pet lovers can support Adopt-a-Pet.com by buying shirts and making add-on cash donations at its online fundraiser page. Shirts will be shipped shortly after the campaign ends at the end of August.
To show its support for Adopt-a-Pet.com, Booster will donate 100 percent of profits raised in the Adopt-a-Pet.com t-shirt fundraising campaign.
“Booster considered and evaluated over 300 great animal organizations to spotlight for B-Cause: Pets,” said Andrew Moss, president of Booster, LLC. “Ultimately we elected to spotlight Adopt-a-Pet.com due to their extraordinary commitment to helping animal shelter and rescues across the country raise awareness for animals in need. Over 4,000,000 unique visitors a month visit the Adopt-a-Pet.com website to search by zip code and other preferences to see photos and descriptions of pets for adoption in their area. Finding homes for homeless pets since 2000, Adopt-a-Pet.com does that better than anyone!”
“Adopt-a-Pet.com is honored to have been selected as the Spotlight Organization for Booster’s B-Cause: Pets campaign. We’re thrilled that Booster.com has made a commitment to animal welfare, offering pet-lovers a fun and effective new way to raise awareness and money for animal shelters and similar nonprofits,” said Dana Puglisi of Adopt-a-Pet.com. “Our furry family members bring so much joy into our lives and to them, we truly are perfect. Personally, I can’t wait to proudly wear the cool shirt we collaborated on for this campaign to create awareness for the pets who need it most!”
B-Cause: Pets – Give Animal Shelters a “Boost”
As a recent article in Animal Sheltering (the official magazine of The Humane Society of the United States) described: more and more Americans are designing and selling t-shirts to “strengthen fundraising efforts” for animal rescue organizations.
Launched by individuals, groups or nonprofits nationwide – t-shirt fundraisers go beyond just raising cash, by also raising awareness, and spirits, as supporters proudly wear their shirts as walking billboards for the shelters they care about.
The B-Cause: Pets campaigns benefit a wide assortment of pet-focused nonprofits based in different locations across the continent, individually focused on a diverse range of animal species, breeds, conditions and organizational objectives. From Adopt a Husky (dedicated to rescuing Siberian huskies in Illinois, Wisconsin and Minnesota) to The Cat Corner, a no-kill shelter in Hampton, Virginia; and from the Tornado Alley Bulldog Rescue in Oklahoma to Pigs Animal Sanctuary in Shepherdstown, WV —nonprofits big and small, from the North, South, East and West (and everywhere in between), are all drumming up support and raising cash for their operations through t-shirt fundraisers this summer.
This month (August 2016), Booster’s B-Cause: Pets initiative will highlight more than 60 pet-related social fundraising campaigns (now in process) benefitting a range of 501(c)(3) nonprofit organizations across the United States.
See a collection of the #BCausePets Featured Campaigns online at https://booster.com/pets where you can browse through the fun apparel nonprofits are offering (t-shirts, hoodies, tote bags, even flannel pajama pants), learn more, and look for a fundraiser you’d like to support.
For every $1,000 raised by each of these campaigns, Booster will donate an additional $100.
Adopt-a-Pet.com is North America’s largest non-profit pet adoption website. We help over 16,500 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters each month. Sponsored by the pet lovers at Purina, the Petco Foundation, and Bayer AnimalHealth LLC, we help homeless dogs, cats, and even rabbits and other animals go from alone to adopted. But we don’t stop there. Adopt-a-Pet.com also provides valuable information on the human/companion animal relationship to help keep pets healthy and successfully living in their loving homes. Visit our Facebook page and blog for supportive content and articles, and our YouTube channel for entertaining and informative pet training videos, all produced by our staff of experts in animal training and behavior, as well as human psychology.
A unique combination of technology and heart, Booster (http://www.booster.com) is the best way to raise money and awareness for your cause, passion or project. Its social fundraising platform provides simple online tools that make it easy to rally support from friends, family and the community. Anyone can use Booster to sell t-shirts or other merchandise without having to buy or handle inventory, and also accept donations for additional support. Booster was created by CustomInk (http://www.customink.com), the leader in custom t-shirts for groups and occasions. Since its launch in 2013, Booster.com has hosted thousands of t-shirt fundraisers raising more than $32 million for worthy causes through supporters’ purchase of more than 1 million shirts and add-on donations. Visit Booster at http://www.booster.com, follow us on Twitter: @BoosterLLC, like us on Facebook, and check us out on YouTube and Pinterest.
Patrick Rafter for Booster, LLC: firstname.lastname@example.org, 617-901-2697
Dana Puglisi for Adopt-a-Pet.com: Dana@AdoptaPet.com, 323-696-0082