Josh Hopkins for Beyond Can we be totally frank with you? We are so impressed with the amazing things that those pet-loving people at Purina are able to do in the world. They’re constantly coming up with programs and initiatives that allow them to meet their business goals by making the world a better place for needy animals. They are truly an example of doing well by doing good. Take this piece of brilliance, for example: Purina ONE® beyOnd(TM), a brand-new pet food manufactured in an environmentally-friendly way, recently gave away one million dollars to animal welfare charities in a single day, and they gave people on the street the opportunity to choose where the donations were made.

Celebrities and representatives from Purina visited cities around the country and stopped passers-by with an incredible offer: make a $5,000 donation to the pet charity of their choice, totally funded by Purina ONE beyOnd. They also allowed their Facebook friends to choose where some of the grand total of $1 million was donated. You can see a video of celebrity Josh Lucas kicking off the campaign in New York at that link. was one of the beneficiaries of Purina ONE beyOnd’s amazing day of giving, and we are truly grateful to them, and to the many people who chose us to receive their donations. Thank you!

(photo: Actor Josh Hopkins Kicked off the Campaign)