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Coldwell Banker Real Estate and Adopt-a-Pet.com Launch Second Year of the Homes for Dogs Project

Posted by Dana on March 24th, 2016

Dogs make every day awesome. This theme will continue as Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, extends the successful “Homes for Dogs Project” into 2016, which last year found homes for more than 20,000 dogs. The continuation of the campaign will provide more opportunities for Coldwell Banker® affiliated offices to join forces with local shelters and rescue groups through their association with Adopt-a-Pet.com.

“There is no doubt that pets play a critical role in the emotional connection we have with the places we call home,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Last year’s ‘Homes for Dogs’ campaign was a truly integrated program, bringing together our national and local Coldwell Banker offices and more than 650 animal shelters nationwide. It was inspiring to see our brokers and agents come together with the shelter communities to find a home for home’s best friend.”

Driving over 8.5 million views online in 2015, the “Home’s Best Friend” commercial was rated the highest performing advertisement in the real estate category by AceMetrix, a leader in advertising measurement and analytics.The Coldwell Banker brand will launch another canine-centric commerical as part of a new television and online video campaign being released in March. Both ads will close by driving awareness of the Homes for Dogs Project. The brands will also host another National Pet Adoption Weekend in the fall.

“We continue to be motivated by the commitment Coldwell Banker has shown to help every animal have a loving family and a warm, snuggly place to call home,” said Abbie Moore, executive director of Adopt-a-Pet.com. “With our combined efforts, we can bring together communities across the United States for one single mission – to find homes for loving pets who need to be adopted.”

More information about the “Homes for Dogs Project” can be found at http://www.coldwellbanker.com/dogs.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 44 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings and the first to develop an iPad application (CBx) to easily bring big data into home listing presentations Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

About Adopt-a-Pet.com

Adopt-a-Pet.com is North America’s largest non-profit pet adoption website. We help over 16,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters each month. Sponsored by the pet lovers at Purina, the Petco Foundation, and Bayer AnimalHealth LLC, we help homeless dogs, cats, and even rabbits and other animals go from alone to adopted. But we don’t stop there. Adopt-a-Pet.com also provides valuable information on the human/companion animal relationship to help keep pets healthy and successfully living in their loving homes. Visit our facebook page and blog for supportive content and articles, and our YouTube channel for entertaining and informative pet training videos, all produced by our staff of experts in animal training and behavior, as well as human psychology.