on Fox2 Morning Show with Tim EzellOn March 23rd, launched the latest in our series of regional pet-adoption -promoting campaigns, this one in St. Louis.  The St. Louis campaign featured billboards starring St. Louis Blues hockey star David Backes and his wife Kelly, and Chicago White Sox pitcher (and St. Louis native) Mark Buehrle and his wife Jamie and a corresponding televised public service announcement.  Check out’s executive director Abbie Moore and Kelly Backes on the FOX morning show with Tim Ezell at

And here’s another great piece of news coverage about the campaign!

Immediately following the campaign launch, we received an email from a wonderful rescuer that brought tears to the eyes of all of us at  We live for success stories like this! Read the email.

Do you have a Happy Beginnings story you’d like to share? Did match you up with your best friend?  Email us and let us know!