The Friskies video contest is back! You can upload your awesome cat video (before noon ET July 15, 2013) at for a chance at $25,000 in case prizes! And while it’s true that “The Friskies” 2013 is a video contest, it also benefits rescue and shelter cats across the country. Friskies is helping 20 rescue organizations that dedicate their energies to finding loving, happy homes for cats across the nation – with lots of cat food! Specifically, Friskies is donating more than 250,000 cans of cat food to 20 partner animal rescue organizations. Each organization will receive a minimum of 7,500 cans and will have the opportunity to increase this donation (up to an additional 10,000 cans per charity) based on their overall participation.  We think that is can-tastic!

Friskies says: “But that’s not all, we also need your help! Look for special Friskies® messages on the Friskies Facebook and Twitter that will offer opportunities for our fans to TRIGGER an additional donation of 500 cans per charity (up to 50,000 cans total). Your support makes a real, living, purring difference. Thank you. Every cat counts.”